XDC GUIDELINES

The XDC symbol of Xueqiu Design Center is derived from the percentage sign %, giving a sense of precision and reliability, consistent with the characteristics of the financial industry. Elite, efficient, and vitality are the team concepts conveyed by the XDC brand.

LOGO

The graphic concept uses the percentage sign as the core carrier, symbolizing both precise and reliable quality and quantifiable measurement standards, while integrating the "X" symbol (XDC). Ultimately, it presents a graphic form that is both precise and professional with a clean and neat visual language.

Standard logos

Develop systematic rules for the use of standard logos, standardize their different styles and visual presentation effects in various backgrounds, and convey brand consistency and professionalism through a unified visual language to deepen audience memory.

COLOUR

The XDC visual system selects light blue as the main color, conveying a professional and rigorous brand core with its soft texture; matching dark blue and red as accent colors, injecting vitality into the calm tone, building a visual language that is both warm and professional.

XDC Blue

#b7d3fa

R: 185 G: 210 B: 250

C: 35 M: 12 Y: 0 K: 0

Pantone 2128C

Blue

#385fd4

R: 55 G: 95 B: 210

C: 85 M: 65 Y: 0 K: 0

Pantone 2388C

Red

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R:215 G:95 B:95

C: 10 M: 80 Y: 55 K: 0

Pantone 1787C

Colour proportions

The XDC color system uses 55% XDC blue as the core tone, matching 30% blue to strengthen the professional texture, and 15% red to inject vitality. Conveying the brand's gentle, rigorous yet vital temperament.

Application

Auxiliary graphics are extracted from elements of the XDC logo icon. Based on these elements, the graphic form is adjusted to highlight regularity and order, reflecting recognition and professionalism.

EXTENSION

Create a series of extension materials based on XDC brand specifications, integrating the gentle and rigorous core temperament contained in the brand into the vision and details of each material, realizing the comprehensive transmission and penetration of brand temperament.